Scuffle Ensues Outside Sugar Bowl

New Orleans, LA – A scuffle ensued this afternoon when a sports retail outlet ran out of kukui nut necklaces. The necklaces, made from the nut of the kukui tree, the state tree of Hawaii, were emblazoned with the Razorbacks collegiate logo and the crowd went wild. According to the owner, “I had no choice but to auction the last two off. It was pandemonium around here!”

When the auction was over a 32 nut necklace which usually retails for $20 went for an incredible $420! The fan who purchased the lei was delighted but perferred to remain anonymous when interviewed. “My son is a huge Razorbacks fan,” he said. “I just couldn’t come down here and not get him something.”

The necklaces, which have taken the country by storm, have been causing pandemonium nearly everywhere they go. According to company president, Willie Salave’a: “We just can’t keep enough in stock. At tailgates, fan fests, wherever we go…. real fans really DO go nuts for our Go Nuts kukui nut leis and bracelets.

The company, based in Las Vegas, is hoping soon to have licensing from all the major sports leagues. In the meantime though, they’re happy with the popularity of their product. Said one fan: “There just ain’t nothin’ like ’em anywhere around. These kukui nut necklaces are the hottest thing since jerseys!”

For more information or to order your kukui nut necklace, just call the company toll-free at 1-888-839-5538.

You’ll be glad you did!

Posted in Football | 1 Comment

Samoan Company Opens the Door for Polynesian Products at Trade Show

Las Vegas, NV – The folks at Go Nuts Kukui have a message for Samoa: Dreams really do come true!

That message, from the Samoan-owned company who turned kukui nut leis into the hottest collegiate item since sweatshirts, was borne out this week as buyers flocked by the hundreds to the only Polynesian booth at the Sports Licensing & Tailgate Show in Las Vegas.

“I love this stuff!” cried a buyer from a national retail chain. “Beautiful!” cried another. “ “Perfect!” “Unique!”  “My customers will love them!”

In two short days, representatives from the Utah Jazz teamed up with the company. Disney wants in. The NBA and NFL are right on their heels. Then there’s the national retail chains: Kohls, Target, Walgreens, Fred Meyers… all soon to be offering Go Nuts Kukui nut products to their customers.

The Polynesian frenzy is underway. And Samoans are finally in a position to correct some long-held misconceptions.

“Troy Polamalu?” paused one attendee, chatting with a busy Go Nuts representative. “Isn’t he from Hawaii or somewhere?”

“Nope,” smiled Tutasi Asuega. “He’s from Samoa. All the top players are!”

Tutasi’s right. At the current time, twenty-one NFL players are Samoan. That’s a staggering percentage. No wonder they call it “Football Island.”

But it’s not just misconceptions that are being cleared up. As the company takes off, Go Nuts is sharing the Polynesian culture with the entire sports licensing community.

“This is only one of many large trade shows we do,” said company president, Willie Salava’e in an exclusive interview this morning. “And since we’re usually the only Polynesian company at the shows, it’s up to us to show people just how important Samoa is to the industry.”

But there’s more to it than that. Go Nuts’ expansion has huge implications for their fellow Samoans. “We’re currently hiring Samoan college grads as our sales reps,” explained Salava’e. “Like our other reps, these well-trained professionals will know the history behind our product and have an intimate understanding of our culture. That’s what’s important to us. Anyone can make a buck selling kukui. Our mission is to share the Polynesian and Samoan cultures…and give back to our extended island family.”

Small wonder buyers at the Sports Licensing and Tailgate Show this week were in full agreement:

Real Fans Go Nuts!

Posted in Trade Shows | 3 Comments

Go Nuts Kukui Takes Sports Licensing & Tailgate Show by Storm!

Las Vegas, NV – The big hit at this year’s Sports Licensing & Tailgate Show at Mandalay Bay in Las Vegas is Go Nuts Kukui. Buyers from around the country flocked to the Go Nuts booth in droves, hoping to learn why their fans back home snap up the collegiate kukui nut products at almost any price. Large retail chains showed particluar interest in the authentic Polynesian products, but mom and pops stores were just as interested.

“Everyone’s talking about them,” said a well-known buyer for a national chain outlet. “I must get two or three calls a week from customers who want to buy them. What I don’t understand though is why there’s two companies at the show that sell them. It was kind of confusing until I learned the story.”

Willie Salava’e, owner of Go Nuts Kukui and originator of the collegiate product line, explained the story to us. “Dayna U is the other company that sells collegiate kukui. But the fact is Dayna took the idea for herself after working with us. There’s big difference between our two companies. Not only are we the only Polynesian company that sells collegiate kukui, we also introduced it to the world! Collegiate kukui is our primary product. For Dayna U, kukui is a secondary line to her jewelry.”

Asked about the company’s dedication to the overall community and the Polynesian people in particular, Salava’e continued: “You’re absolutely right. Our corporate mission is founded on giving back to the community and sharing the Polynesian culture. That’s why we introduced our kukui nut products to the world. We donate thousands of dollars every year to organizations like Save the Tatas, Susan G. Komen and Yellow Ribbon America. We also provide funds from the sale of our kukui nut products to vocational and athletic scholarships in Samoa. And we all know Samoa provides more football players than any other place on earth.”

At eleven o’clock, the Go Nuts Polynesian dancers took the stage and the crowd became mesmerized. Men in traditional Polynesian dress played ceremonial drums as beautiful Polynesian models shimmied and swayed in their coconut tops. Feathers, bright colors and ritual music filled the arena as buyers snapped pictures to bring back home.

One buyer, clearly amazed by the performance, could only utter a single word as the show concluded: “Wow!”

Buyers were particularly interested to learn how many NFL players support Go Nuts Kukui. Ula Matavao, sales representative for the company, explained the reason. “Polynesians are family. We support each other in everything we do. That’s why nearly every player in the NFL has come out in support of Go Nuts Kukui. Not only do they know we’re the original collegiate kukui nut company. They know how dedicated we are to the Polynesian community. Giving back is what we do. It’s as central to our coroporate mission as it is to the Polynesian community. We don’t market our products just to make a buck. We market our products to raise funds to help the Polynesian community and ensure that our young athletes back home have the training and equipment they need to become tomorrow’s star NFL players.”

The Sports Licensing & Tailgate Show continues until tomorrow. Stop by and visit Go Nuts Kukui at Booth #925. And mention this blog for a free give-away!

Posted in Trade Shows | 2 Comments

Polynesian Firm Secures Five Major League Sports Licenses!

Las Vegas, NV – In an coup nearly unparalleled in the sports licensing world, Style Pasifika, a small Las Vegas company with an odd-sounding product and strong Polynesian roots, has secured five of the major sports licenses in America: Major League Baseball (MLB), Major League Soccer (MLS), the National Football League (NFL), the National Basketball Association (NBA) and the National Hockey League (NHL).

And they did it in less than three months.

Their product is kukui (pronounced “coo-coo-ee”), a small, brownish nut which comes from the state tree of Hawaii. And this kukui has been strung into leis and bracelets for a thousand years. Indeed the kings and chiefs of Hawaii have been wearing the nuts for as long as anyone can remember as a symbol of luck and good fortune. Yet the ancients could never imagine how much their fortunes would improve by adding collegiate and major league trademarks to their jewelry.

That brainchild came from Willie Salave’a, president of Style Pasifika, the company whose “Go Nuts” kukui nut leis and bracelets have swept the sports world in an overnight sensation at stadiums, fan fests and sporting goods stores. To quote their motto: “Real Fans Go Nuts!” And nowhere was that more apparent than at this month’s MLB All Star Game in Phoenix, Arizona.

“We completely sold out,” smiled Salave’a, standing outside Chase Stadium with representatives from Gameday Merchandising who handle sporting goods sales for the arena.  “The fans just couldn’t get enough of our kukui nut leis and bracelets… especially the Diamondbacks, All Star, Angels and Dodgers logoed product… it sold out in a matter of hours.”

And this isn’t unique for the company.  Last year a squabble ensued outside the Sugar Bowl when the last of two Razorbacks kukui nut leis were auctioned off. The final lei, which had a retail price of twenty dollars, captured an unprecedented four hundred and fifty for the delighted store manager. Similar auctions have taken place at college bowl games when available stock ran out.

“It’s almost impossible to keep up at times,” explained Salave’a. “And the scenario is repeated wherever we go… at tailgates, stadiums, college bowls, fan fests, fund-raisers, charity events. People just love festivity, and there’s nothing more festive than kukui nut leis from the islands.”

Clearly the major sports leagues see a winner in all these odd-sounding nuts. And it couldn’t have come at a better time. With an NFL lockout narrowly averted and the NBA season almost certain to be disrupted, licensed sports accessories have taken on a far more important role.

Yet Salave’a and his team at Style Pasifika seem up to the task. “Our job,” said Salave’a when we caught up with him at the MLS All Star Game at the Red Bull Arena. “Is to provide fans with the most unique and highest quality sportswear on the market, and enhance the licenses we’ve been entrusted with.”

With five major sports leagues, over a hundred collegiate licenses and first year sales projected at over $3M, we’re guessing that the trust placed in Style Pasifika and their “Go Nuts” kukui will turn out to be well deserved.

Posted in Football | 1 Comment